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Informações do Produto: :A simple demonstration of technology by QRrabbit, leveraging a patented, interactive semi-transparent video QR code. Anyone with a smartphone can scan the code with their built-in camera—no 3rd party apps required. Upon scanning, the viewer is instantly delivered to a customized landing page on their mobile phone—as seen here, redirecting to the client's website—pertaining specifically to the ad campaign's content. ** Try it out for yourself ** Pull out your phone and scan the code at any point during the video. Video encoding and analytic dashboards are available through the QRrabbit self-service portal. It's easy to use, and takes only seconds to fully encode an average 60-second spot. Then you're ready for broadcast, with an added layer of digital data and functionality. This demonstration has only one landing page, but QRrabbit technology adds layers of viewer-engagement options. For example, redirecting to a different landing page, based on the precise moment the code was scanned, with as many different pages as you need. While this technology works for any video content—including on YouTube—the best application for this technology is TV. The added value to over-the-air (OTA) broadcasting is the brand-new layer of robust digital analytics. You can easily measure how effective your campaign is with engaging viewers, and enhance future performance with A/B testing, and real-time engagement data. For this particular video, we aimed to demonstrate the effectivity with a long-format production. The QRrabbit semi-transparent QR code maintains the aesthetics and creative presentation of the full frame, and adds opportunities for targeted viewer engagement, tied to specific sections of content within the video. To learn more, or request a product demo, head over to http://qrrabbit.com For other examples and demonstrations, visit our YouTube page at http://youtube.com/qrrabbit #TV #interactive #digital #engagement #technology #advertising #conversion