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Design & Advertising
Altura : 230 mm
Histórico de preços
Ficha Técnica e Modo de uso:
LOJA OFICIAL - LIVRARIA DA TRAVESSA TEMOS LOJAS NO RIO, NITERÓI, SÃO PAULO, RIBEIRÃO PRETO E BRASÍLIA *** TODOS OS NOSSOS LIVROS SÃO NOVOS.
*** TODAS AS ENTREGAS SÃO REALIZADAS PELO MERCADO LIVRE.
INFORMAÇÕES TÉCNICAS: Encadernação: Brochura Coleção: CIENCIAS DA COMUNICACAO Páginas: 165 Gênero: Design Formato: 16 x 23 x 2 Peso: 265 gramas SINOPSE: This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike.
Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact.
In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising.
It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages.
With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas.
It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond.
Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion.
It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection.
Design e Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising.
With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.
PREVISÃO DE LANÇAMENTO: 19/10/2024.
This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike.
Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact.
In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising.
It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages.
With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas.
It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond.
Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion.
It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection.
Design & Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising.
With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.
